Our Strategies

At Keys REIM, we specialise in property acquisition, management and development. We aim to develop a consistent and complementary family of property investment funds. By leveraging our ability to monitor the market and anticipate new trends, we’ve created pioneering investment vehicles focused on investors’ interests.

Property management

Property management

Our team of investment experts is disciplined and proactive in managing each and every property asset and specialises in Core and Core+ strategies. Using our team’s approach, we unlock robust synergies between property sourcing and management to acquire premium assets. Our assets are strategically located in leading business districts with strong rental markets.

*Asset that is or has been held in our “Core/Core+ Investment” strategy

Our ESG POLICY : a frame of reference for all our activities
Keys Asset Management is a signatory to the United Nations’ Principles for Responsible Investment (PRI), which incorporate companies’ environmental, social and governance (ESG) criteria in investment decisions. This means that during any acquisition or asset management process, we assess and address any ESG-related challenges. For instance, we prioritise the acquisition of environmentally friendly buildings. Failing that, our dynamic ‘best effort’ approach ensures any necessary improvements are made. Our ESG policy also deals with social and governance issues, such as the health and well-being of building occupants, mobility concerns, raising occupant awareness and effective supply chain management. Our ESG policy doesn’t just benefit us; it also benefits our investors. Our sustainable value creation strategy not only improves our business environment, but also increases the value of our real estate assets while reducing regulatory and reputational risks.


  • Environmental

  • Social

  • Governance

Property development

Property development

Our expertise focuses on acquiring high value-creation properties in the commercial property sector. To create value, we redevelop properties before repositioning them on the market. We renovate disused buildings, which are often obsolete but in prime locations. Through our redesign work, we transform these buildings into prime properties in line with the technical, environmental, practical, and aesthetic needs of today’s market.

*Asset that is or has been held in our ‘Property refurbishment’ strategy

Once a building has been acquired, one of our key challenges is to determine the most profitable value-creation strategy. This may involve managing the property more effectively, boosting its rental potential, repurposing or redevelopment. We have many options to choose from. Our job is to identify the best option and to put it into action.

Private equity

Private equity

We use our considerable experience in managed properties to develop partnerships with hotel groups and private-equity firms, tapping into business development opportunities which capture new consumer needs. We also advise on acquisitions in new and emerging sectors that include residential care facilities, lifestyle hotels, co-working spaces, etc. One recent example is the partnership agreement that Keys Exploitation (an FPCI private-equity fund) has signed with the Accor group to co-develop Accor’s JO&JOE brand in Europe. Capitalising on our knowledge of the profound changes taking place in real estate, we also advise investors looking to invest in innovative PropTech start-ups that are driving the industry’s digital transformation.

*Asset that is or has been held in our ‘Private equity’ strategy

The rapid expansion of major hotel chains is opening up new opportunities to invest not only in buildings, but also in the business itself.

Financing development operations

Financing development operations

We offer expertise across the value chain, from design to completion. Our two founders’ industry experience is backed by our team of experts, who have worked on major development projects for the past twenty years. At Keys REIM, we also leverage the strength of our trusted partners. To select our partners, we use strict qualitative and quantitative criteria that measure their capacity to deal with various financial, commercial, and regulatory risks. On top of this, our partners are tested on their ability to finish their assignments on time and to comply with applicable quality standards.

*Asset that is or has been held in our ‘Financing development operations’ strategy